2100 35th St Ct

Evans, CO 80620

Seller's Preferred Closing Instructions

About the Property

We initially listed the home for $375,000, with a Zillow estimate of $373,000, and comparable sales in the last few months ranging between $360K to $370K. The sellers ultimately sold it for $388,000.

What a pleasant surprise!

However, this outcome isn’t surprising when you create competition.

Remember... Comparables don't set the price - Competition sets the price.

2100 35th St Ct Evans, CO 80620

Here's how we made it happen:

Even though it was a rental, we built a strong rapport with the tenants and incentivized them to move out earlier than their lease end date by pointing out the benefits for them to move out sooner.

We gave them resources to find a rental, coached them through the buying process as an option, sent out notifications to investors to help them find a rental and stressed the pain points of dealing with constant showings. That's... Cleaning up before each showing, vacating the property, 2 hour showing notifications and the hassle of dealing with this inconvenience.

After 20+ showings in 10 days, they quickly realized the benefit of relocating sooner and secured a new rental.

Second. Once the tenants moved out, the sellers were able to proceed with a sales contract without the complications of managing both a lease agreement and a sales contract at the same time. 

We then notified all the past listing agents and future scheduled showings of the situation, which inspired 2nd showings and ultimately 5 offers. The offers were all below the $375,000 List Price, but we were able to inspire hirer offers by evoking competition and establishing a negotiating high ground for the seller.

Then we did a bold move. We countered the 3 best offers with a higher price all at the same time. We notified all agents that this was going to happen at a specific time, and the first buyer that accepted the Seller's counteroffer would win the purchase.

The Results: Within 45 minutes of sending out the 3 counter offers, we received an accepted counter offer from one of the buyers. 30 minutes later, we received a second offer.

Net result to the Seller: $13,000 over list price, $18,000+ over market value.

Lesson Learned

The seller sets the terms of the contract, the price and is responsible for the condition of the property. The agent is responsible for the marketing and of course, guiding the seller through the negotiation process and coming up with strategies to create leverage in the transaction. If you can sync the Pricing and the Marketing, you set the stage of a Negotiation High Ground, giving the seller leverage to get the best buyer, best terms and the best price.